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Zara Hatke Zara Bachche starring Vicky Kaushal and Sara Ali Khan and directed by Laxman Utekar is doing well theatrically in India. The film made around Rs 21.50 crore nett in the first weekend and Monday’s collection looks to be in the range of Rs 3.50 crore based on the numbers coming in. This will take the film’s total to Rs 25 crore after 4 days and the film is well poised to reach the Rs 50 crore nett India mark in its entire run. There has been a lot of talk about the buy one get one offer and to what extent it has helped Vicky-Sara in the numbers of this film and Pinkvilla finally has the specific details related to the number of discount coupons implemented.
In the first four days, 2.6 lakh Buy One Get One coupons were applied for Zara Hatke Zara Bachke.
As per our sources, 2.6 lakh Buy One Get One coupons have been implemented in last four days for Zara Hatke Zara Bachke. The coupon value was Rs 250 on the weekend and it was Rs 200 on Monday for only 12,500 tickets. All ticket prices are not necessarily capped at Rs 250 on weekends and Rs 200 on weekdays, so for convenience, an average of Rs 225 may be charged for tickets purchased on weekends (2.5 lakh) and Rs 175 can be taken. For tickets purchased on Monday (10 thousand). Tickets worth approximately Rs 5.8 crore (total) were canceled courtesy the ‘Buy One Get One’ offer. This is Rs 4.85 crore in net terms. The effect of the Buy One Get One offer cannot be put into an exact percentage as no one really knows how well the film could have done without the incentive.
Discount Offers and Producers
Rs 25 crore nett would normally give the makers a share of Rs 13 crore after commission. The makers could earn just Rs 8 crore in four days as the rest of the money was spent on free tickets. As the discount offers reduce on weekdays, the share percentage will increase and it can be expected that the makers will get a net share of Rs 16 – 18 crores by the end of the film. There are a lot of calculations that go on behind the scenes. The increase in collections in general helps in creating a positive perception and also helps in getting better non-theatrical deals. More audience leads to more chatter around the film and if the film is well received, it helps in spreading the word of mouth faster.
What is your take on discounted movie tickets? Do you think it is sustainable in the long run?
You can watch Zara Hatke Zara Bachke in a theater near you.
Read also: A little away, the little boy showed good grip on Monday; Decoding the merits and demerits of the buy one get one free model
[ad_1]
Zara Hatke Zara Bachche starring Vicky Kaushal and Sara Ali Khan and directed by Laxman Utekar is doing well theatrically in India. The film made around Rs 21.50 crore nett in the first weekend and Monday’s collection looks to be in the range of Rs 3.50 crore based on the numbers coming in. This will take the film’s total to Rs 25 crore after 4 days and the film is well poised to reach the Rs 50 crore nett India mark in its entire run. There has been a lot of talk about the buy one get one offer and to what extent it has helped Vicky-Sara in the numbers of this film and Pinkvilla finally has the specific details related to the number of discount coupons implemented.
In the first four days, 2.6 lakh Buy One Get One coupons were applied for Zara Hatke Zara Bachke.
As per our sources, 2.6 lakh Buy One Get One coupons have been implemented in last four days for Zara Hatke Zara Bachke. The coupon value was Rs 250 on the weekend and it was Rs 200 on Monday for only 12,500 tickets. All ticket prices are not necessarily capped at Rs 250 on weekends and Rs 200 on weekdays, so for convenience, an average of Rs 225 may be charged for tickets purchased on weekends (2.5 lakh) and Rs 175 can be taken. For tickets purchased on Monday (10 thousand). Tickets worth approximately Rs 5.8 crore (total) were canceled courtesy the ‘Buy One Get One’ offer. This is Rs 4.85 crore in net terms. The effect of the Buy One Get One offer cannot be put into an exact percentage as no one really knows how well the film could have done without the incentive.
Discount Offers and Producers
Rs 25 crore nett would normally give the makers a share of Rs 13 crore after commission. The makers could earn just Rs 8 crore in four days as the rest of the money was spent on free tickets. As the discount offers reduce on weekdays, the share percentage will increase and it can be expected that the makers will get a net share of Rs 16 – 18 crores by the end of the film. There are a lot of calculations that go on behind the scenes. The increase in collections in general helps in creating a positive perception and also helps in getting better non-theatrical deals. More audience leads to more chatter around the film and if the film is well received, it helps in spreading the word of mouth faster.
What is your take on discounted movie tickets? Do you think it is sustainable in the long run?
You can watch Zara Hatke Zara Bachke in a theater near you.
Read also: A little away, the little boy showed good grip on Monday; Decoding the merits and demerits of the buy one get one free model
