Nike teases upcoming ‘Airphoria’ NFT sneaker hunt on Fortnite

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Footwear and apparel giant Nike has indicated it may soon drop a collection of sneaker nonfungible tokens in Epic Games’ massively popular online game Fortnite.

The move would mark a potentially huge opportunity for Web3 adoption by traditional gamers, given that Fortnite has over 242.9 million active users. players In the last 30 days, according to active players.

In a June 16 announcement on Nike’s social media channels, the firm said that on June 20 “the ultimate sneakerhunt begins.”

In a brief accompanying video, the Fortnite logo and Nike’s Air Max logo are shown front and center against a background of clouds floating in the sky.

The video then transitions to reveal the name of Sneaker Hunt, “Airphoria” and ends by showing Nike’s logo for its Web3 platform. SWOOSH with the logo of Epic Games’ Unreal Engine.

Details are sparse at this stage, however, members of the NFT community have speculated that Nike may have created an NFT-related game using Fortnite Creative 2.0, which essentially allows users to create their own virtual island game using Fortnite assets. Enables you to create maps.

“I remember that Fortnite recently launched Fortnite Creative 2.0, which has a robust self-created map mode similar to making games on ROBLOX. I think Nike may have used this mod to make the game. Two years ago, Nike also made a game on ROBLOX, but at that time it was not associated with NFT(s),” noted @clone_news_cn.

While it’s not 100% confirmed whether NFTs will be part of Airphoria or not, .SWOOSH’s participation suggests it’s on the cards, while Epic Games also takes a friendly approach towards NFT gaming.

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Nike’s NFT unit has been ramping up efforts to make its way into the traditional gaming space of late.

On June 1, .SWOOSH announced that its NFTs would be integrated into games developed by EA Sports, the company behind the hugely successful FIFA soccer game franchise. Although it has not been confirmed which EA Sports games will eventually feature Nike NFTs.

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