Marico launches Saffola Oats Gold for a delightful breakfast experience – Food Marketing Technology

Marico Limited, one of India’s leading FMCG companies, has expanded its Oats portfolio with the launch of Saffola Oats Gold. This addition to the Saffola Oats portfolio promises to delight consumers as it brings together the goodness of oats with the inclusion of Bajra (Jowar), making it a delicious breakfast experience. The all-new Saffola Oats Gold has a soft grain and creamy texture that makes it a versatile option for those looking for a quick, nutritious and delicious breakfast.

Indian food habits are largely cultural with consumers looking for healthy options but also great consumption experience and taste preferences. There is a growing trend towards nutrient-rich ready-to-cook food products that enrich their taste experience, especially during the most important meal of the day – breakfast. Recognizing this need, Marico through its latest Saffola Oats Gold, aims to provide its consumers with a tasty and healthy breakfast option to support their healthy lifestyle.

Saffola Oats Gold provides the goodness of oats with the added benefits of millets, which are rich in fibre, protein and contains iron which kick-starts your metabolism and replenishes your energy levels for the day ahead gives. This makes it an ideal choice for individuals leading a fast-paced lifestyle, giving them the energy they need to remain productive throughout the day. Additionally, Saffola Oats Gold helps in weight management and reduces the risk of high blood pressure. The added benefit of its super creamy texture promises to enrich breakfast experiences and make mornings a delight.

Speaking on the new launch, Sanjay Mishra, COO – India Business and CEO – New Business, Marico Ltd. said, “Saffola has become synonymous with healthy products that do not compromise on taste. True to this promise, we are delighted to present our latest innovative offering – Saffola Oats Gold to our consumers. Our Super Creamy Oats with the goodness of Millets provide a delightful start to the day.

With this new launch, we are expanding our range of millet-based products, which already include popular offerings like Munchies and Saffola Masala Oats Carrara Crunch. By adding millets to our product portfolio, we aim to align with the government’s vision of promoting millets as a sustainable and nutritious food source,” he said.

The brand new Saffola Oats Gold comes in a 1.5 kg pack size for Rs.400/-. It is available on modern trade and e-commerce platforms across the country. For more information and updates, visit Saffola’s official website or follow their social media channels @saffola.foodie.

Marico Limited has been successfully innovating and consolidating its leadership position in the healthy and ready-to-cook foods category over the past few years, with its unique premise of providing healthier options to consumers without compromising on taste. doing.