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Kim Kardashian is no stranger to starting new ventures. The Kardashian star is known for having multiple professions and has aced a range of fiery job roles with impeccability. However, their latest collaboration has sparked some controversy and backlash online. Let’s take a look at the reasons behind the criticism surrounding their new energy drink partnership.
Kim Kardashian Is Facing Criticism For New Energy Drink
As soon as Kim Kardashian announced her energy drink in collaboration with health and wellness brand Alani Nu on Instagram, internet trolls wasted no time in voicing their opinion. Some users questioned the choice of collaboration, suggesting that it could have been more fitting for her sister, Khloe. Others accused Kim of doing anything to stay relevant in the public eye.
Although it’s not unusual for celebrities to face criticism online, the negative comments seem to be targeting both Kim and the brand.
Interestingly, the backlash went well beyond Kim Kardashian and directly targeted Alani Nu, the brand she collaborated with. Some individuals questioned why a fitness brand would choose to collaborate with Kim, raising doubts about her fitness and muscle-building credentials. Criticism included comments that said Alani Nou made the wrong choice by partnering with Kim Kardashian.
Read also: Is Kim Kardashian Pregnant? Kardashian star surprises family with shocking announcement
Netizens Are Fed Up On Feuding With Kim Kardashian’s Sister Kourtney Kardashian?
Even though Kim and her sister Kourtney appeared to settle their differences on a recent episode of The Kardashians, Instagrammers quickly seized on the matter and attempted to rekindle the feud. Speculation arose regarding Kourtney’s reaction to the collaboration, with users anticipating her disapproval due to her emphasis on nutrition. While the dynamics of the sisters have been a topic of interest in the past, it is important to separate fact from speculation.
Despite the criticism, Kim Kardashian’s collaboration with Alani Nu, called Alani by Kim K, has introduced her own exclusive and limited-edition energy drink called Kimaday. The Strawberry Lemonade flavor, available in 12-ounce cans, boasts enticing features like 200 milligrams of caffeine, zero sugar, B vitamins and biotin. With only 10 calories, it aims to meet the needs of health-conscious consumers.
In a press release, Alani Nu founder Katy Hearn expressed her excitement about collaborating with Kim, calling her an amazing female powerhouse and entrepreneur. This partnership aligns with both Kim’s dedication to her family and her ability to create innovative brands. Alani Nu expects the new flavor to be one of the best ever.
Fans eager to try Kimaday can mark their calendars for July 17, when it will be available online at 12 noon EST. After the initial launch, a larger rollout is planned for the summer, with the energy drink available on the shelves of retailers such as Walmart, Target, Kroger, GNC and The Vitamin Shoppe.
While the controversy surrounding Kim Kardashian’s energy drink collaboration may remain a topic of discussion, the partnership with Alani Nu highlights Kim’s entrepreneurial spirit and her ability to venture into a variety of industries. Whether you’re a fan or a critic, there’s no denying their ability to garner attention and spark new business endeavors.
Read also: Did Kim Kardashian take a selfie with a ghost? Netizens think so!
