Twitter bids goodbye to Bluebird as Elon Musk renames its platform X

Popular social media platform Twitter has officially been named X after months of teasing by its former CEO Elon Musk. The rebranding saw the popular social media app ditch its recognizable bird logo and replace it with a simple X. In the rebranding the social media app changed its color scheme from blue to black.

As part of the rebranding, Twitter’s URL was changed to x.com, a domain name associated with Musk’s 1999 financial services startup, which was sold to PayPal.

now indicates https://t.co/AYBszklpkE,

The interim X logo will go live later today.

— Elon Musk (@elonmusk) 23 July 2023

X.com was an early online bank, and the company was initially funded by Musk and Greg Corey, who funded Musk’s later ventures, Tesla and SpaceX.

Musk uses the letter X in many of his business interests, including SpaceX and Tesla car models.

Musk set up X Corp as Twitter’s parent company in March, paving the way for Twitter’s rebranding. The rebranding is part of Musk’s vision of creating a “super app” with multiple functionalities. In April, Twitter introduced a new feature that allowed app users to access the crypto market and other financial market services from within the app.

Musk’s tenure as head of Twitter was controversial from the start. However, his plan to transform Twitter began long before the acquisition.

In a recent interview, Musk reiterated that the main objective behind rebranding the X was to create an “Everything App”, a concept popular in China. Chinese social media applications, such as WeChat, are used for text and video calls, and have provisions for paying bills, booking cabs, booking restaurants, and other financial activities without leaving the app.

Musk said that if done correctly, X could become a popular platform for finance, banking, payments and data, and that over time it has the potential to become “half of the global financial system”.

X is finally coming!

X will be an “everything app” super app for America (like China’s WeChat)

• Social: Network, Message, Video, Content
• Finance: Banking, Payments, Data

“Overtime it will be half of the global financial system” – Elon Muskpic.twitter.com/wWywAdYRZR

— Brandon Hoffman (@BrandonHoffman_) 14 July 2023

However, Twitter’s rebranding did not receive much support from many users, who believed that abandoning the famous blue bird for a new concept was not a good idea.