Project K billboard appears in Times Square

The South Indian film industry is setting a new trend by appearing on the Time Square billboard in New York. Earlier, Mahesh Babu’s daughter was seen on a famous billboard advertising a famous jewelery brand. Later, Vijay’s fans shared a video celebrating the actor’s birthday. Prabhas’ upcoming pan-Indian film project K has made it there. An advertisement of the film was shown with the first look date and Prabhas shared a video clip of it on social media.

Sharing the video, Prabhas wrote, “#ProjectK Billboard at Times Square. First look on 20th July.”

The project, directed by Nag Ashwin, is the next big thing in Telugu cinema. It is rumored to be a dystopian film starring Amitabh Bachchan, Deepika Padukone and Kamal Haasan. The makers of the film have been hard at work creating a world for Project K since inception, which they’ve shared in a series of videos titled “From Scratch”.

The makers of the film are keeping the plot and other details of the project under wraps. However, the film’s producer, Ashwini Dutt, said in an interview that the project is a science-fiction fantasy about a future version of the Hindu god Vishnu. He also revealed that Project K relied heavily on CGI.

Meanwhile, Prabhas is gearing up for the release of his next big film, Salaar. The upcoming film directed by KGF fame Prashant Neel is said to be based on the KGF universe. The film stars Shruti Haasan and Prithviraj in lead roles, music by Ravi Basrur. Salaar will hit the theaters in September.