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In case you never thought Formula 1 and pro golf could go hand in hand, Netflix begs to differ. The streaming service is said to be in talks to livestream its first sporting event, a celebrity golf tournament featuring F1 drivers and professional golfers, according to wall street journal, It will reportedly feature personalities from full swing And drive to survive, the Netflix documentary that follows F1 drivers and pro golfers. According to the talks are preliminary WSJ,
A celebrity golf event would be a low-stakes way for Netflix to create a format and solve any technical problems that may occur with future live sports events. It famously messed up one of its livestreams love is blind reality show, an hour-long outage due to technical problems – although its first live stream event, a Chris Rock comedy special, went smoothly.
The company may also have taken note of the popularity of YouTube channels such as Golf Rick Shiels And bob does sports, They often feature top pros playing rounds like Max Homma and competing with average players, chatting and cursing like everyone else while playing golf. A similar format, as well as having fun competing with F1 drivers and players, could attract casual viewers who would otherwise never watch golf – much like full swing Did.
Netflix has been exploring live sports streaming for over a year. It previously bid for the live US streaming rights of Formula 1, but reportedly lost out to ESPN. It has also explored bidding on the rights to tennis, cycling and other low-profile sports.
Earlier this year, co-CEO Ted Sarandos said, “We’re not anti-sports, we’re pro-profit,” implying that Netflix doesn’t think the cost of sports rights makes economic sense. He also said that the company is leaving this possibility open. Meanwhile, rivals such as Amazon Prime Video have streamed live sports for years from leagues including the NFL, Major League Baseball, ATP, Premier League and more.
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