Nestlé expands its breakfast cereals portfolio in India – Food Marketing Technology

To add variety to your breakfast menu, Nestlé Breakfast Cereals has introduced two new products in its portfolio in India, Coco Crunch Millet-Jowar and Munch Breakfast Cereal. Keeping innovation and product innovation at its core, Nestlé India offers a range of different breakfast cereal options.

Cocoa Crunch Millet-Jowar breakfast cereal is a step towards innovation where local grains like jowar, also known as the “King of Millets”, have been introduced along with existing ingredients like rice and wheat. With its exquisite chocolaty flavour, Cocoa Crunch helps spice up family mornings.

MUNCH breakfast cereal has been developed to delight those looking for an occasional and more flavourful breakfast option. It is made from three cereals – whole grain wheat flour, rice and maize and will provide a great tasting, crisp and confident start to the day.

Gopichandar Jagtisan, Head of Breakfast Cereals, Nestle India, said, “Breakfast is an important meal to start the day. To provide more variety to our consumers, we have expanded our portfolio to include Cocoa Crunch Millet-Jowar and Munch Breakfast Cereal. With these two new products, we will be able to offer our consumers two delicious breakfast options to set the tone for their day.”

Nestlé breakfast cereal was introduced in India in 2018, offering differentiated breakfast cereal options to Indian households.