Marico’s Saffola Masala Oats in partnership with Zee5 – Food Marketing Technology

Saffola Masala Oats from Marico Limited has announced its exciting new campaign ‘Karar Jawab of Munchi Cravings’ to promote the Karara Crunch variant. The latest campaign in collaboration with the leading streaming platform ZEE5, the OTT arm of ZEE5, unveils an intriguing storyline that revolves around your favorite TV personalities and their extraordinary ‘Karara Jawab’. Presenting the right mix of art entertainment and quick wit, the campaign features leading TV actresses Shweta Tiwari from Main Hoon Aparajita, Aishwarya Khare from Bhagya Laxmi, Aditi Sharma from Rab Se Hai Dua, Aashi Singh from Meet and Twinkle Vashisht from Kundali. Luck.

The quirky videos and humorous content gives viewers a glimpse of the behind-the-scenes drama on the sets of the respective shows. Resonating with their on-screen powerhouse characters, the actresses tactfully retort when questioned about reel life situations, satisfying their evening hunger pangs with crunchy bits of saffola and yummy masala oats during the shoot . With an array of creative, quirky and mind boggling answers, these videos promise to tickle your funny bone and take your entertainment a notch higher.

The collaboration will see all the 5 lead ladies live with their dynamic video bytes, which will be showcased on Zee5’s – ‘Latest & Free Shows’ playlist through in-app integration.

Gaurav Kanwal, Chief Revenue Officer, Zee5 South Asia said, “We are delighted to partner with Saffola Masala Oats for this new campaign ‘Munchy Cravings Ka Karara Jawab’ and roll out a full funnel marketing strategy across categories. Content First Approach And with a strong presence in 190+ countries, it has been our endeavor to enable the brand to create a strong presence and impact across markets.The team at Zee5/Zee Brand Works roped in leading television stars for the campaign And have created a range of engaging content. We will continue to evolve and innovate to provide our clients with cutting-edge opportunities to build brand prominence and consumer engagement.

Expressing his excitement over the collaboration, Sanjay Mishra, COO – India & CEO – New Business, Marico Ltd. said, “We are absolutely thrilled to partner with ZEE5 and bring witty replies and a wholesome snacking experience to our consumers. Have brought a campaign with experience. Through this collaboration, we aim to reach out to a wider audience and appeal to them with the unique crunch of our Karra Crunch range while providing quirky content. The partnership between Saffola Masala Oats Karara Crunch and ZEE5 is a testament to the commitment of both the brands to enhance the consumer experience and ensure that every snacking moment becomes a delightful experience.