JPMorgan Chase Enters the Generative AI Race with IndexGPT Trademark

Finserv giant JPMorgan Chase has filed a trademark application for IndexGPT, entering the race to build a generative AI tool for business purposes.

trademark application was filed with the United States Patent and Trademark Office (USPTO) on May 11 for the characters “IndexGPT”, which are to be used in commerce, according to JPMorgan.

The image above shows text in standard characters with JPMorgan’s trademark application – “without claim to any particular font style, size or color.”

IndexGPT will be used across various business units, including advertising, business consulting and various finance-focused software as a service (SAAS) services among others.

JPMorgan’s trademark filing reflects its CEO Jamie Dimon’s views on artificial intelligence (AI). In April, Dimon revealed that the company has more than 300 AI use cases in production for risk, prospecting, marketing, customer experience and fraud prevention. He where did it go,

“AI and the raw material that feeds it, data, will be critical to the future success of our company – the importance of implementing new technologies cannot be overstated.”

JPMorgan plans to empower its employees with ChatGPT and other large language model tools.

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While tech giants are rapidly making their way to adopt Generative AI across all business verticals, Apple took a U-turn by restricting the use of ChatGPT and similar tools.

An internal document revealed Apple’s concerns about the potential loss of sensitive data.

Sparking fears of exposing confidential data, Apple specifically restricted the use of GitHub’s AI tool Copilot, an application owned by Microsoft that automates writing software code.

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