Isha Ambani, Mukesh Ambani to buy Alia Bhatt’s brand for Rs 300 crore: Report

Renowned Indian actress Alia Bhatt has enthralled the audience with her versatile performances and undeniable charm. Aaliyah has proved herself as a force to be reckoned with in the entertainment industry. From critically acclaimed roles in films like Gangubai Kathiawadi and Highway to commercial success like Student Of The Year, he has established himself as one of the most sought-after actors in Bollywood. With her innate talent and stunning on-screen presence, Alia has garnered a huge fan following and has become an influential figure.

alia bhatt clothing brand

In 2020, Alia Bhatt turned entrepreneur with the launch of children’s clothing brand, Add-a-Mamma. Recognizing a gap in the market for a high-quality, locally produced brand offering affordable and sustainable clothing options for children, New Mom launched the brand. Since its inception, the brand has primarily operated through various online platforms, apart from its own website. Many artists of the entertainment industry have also been seen promoting their brands. Alia Bhatt often sends clothes for the children of her colleagues.

Now, The Economic Times has reported an exciting development as Alia Bhatt’s brand is attracting the attention of the business world, with talks of a possible acquisition by Mukesh Ambani’s iconic firm. The acquisition of Add-e-Mamma is seen as a strategic move for Mukesh and Isha Ambani to strengthen their hold in the children’s apparel segment. Alia’s brand mostly targets the 4-12 age group. Most recently, the brand launched a line for babies. Reportedly, the talks are in the final stages and an agreement is expected to be signed within 7-10 days. Alia Bhatt’s clothing brand is believed to be valued at over Rs 150 crore earlier this year. Mukesh Ambani and Isha Ambani have proposed acquisition for around Rs 300-350 crore.

Meanwhile, Alia Bhatt will soon be seen in Karan Johar’s Rocky Aur Rani Ki Prem Kahani. The film also stars Ranveer Singh and other notable actors in important roles.

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