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New Delhi: Bollywood actor Dia Mirza, who is in Abu Dhabi for IIFA 2023, on Saturday discussed the role of cinema and IIFA as a platform to raise awareness and take action for sustainable development.
Dia who is also the United Nations Environment Goodwill Ambassador and the United Nations Secretary-General’s Advocate for Sustainable Development has often been vocal for change and has contributed her efforts in the fields of social change, conservation and the environment.
Speaking to ANI, Dia said, “I am very proud of IIFA, that they use this platform to make a difference. And I truly believe in the power of communication and the fact that it can lead to behavior change.” , can lead to awareness building. And I think cinema is one of the most powerful tribunes and instruments of social change, positive social change. I feel very proud of what I stand for as an artist Proud.”
On the partnership of IIFA and the United Nations, Dia said, “I am very grateful for this partnership. One of the goals, the 17th goal of the Sustainable Development Goals and the medium of communication, is to harness the vacuum of the creative arts.” Culture. And the fact that I connected with so many people, so many diverse people around the world, of course mainly trans of Indian cinema and also just lovers of the arts. and to be able to articulate the Sustainable Development Goals and the urgency to adopt the Goals and to understand what these Goals actually are. There are many people out there who do not know what the Sustainable Development Goals are. I truly believe this is going to be a powerful partnership to help spread awareness and goals will be on point.”
Coming back to IIFA, the mega celebrations began on Friday with Sobha IIFA Rocks hosted by Farah Khan Kunder and Rajkummar Rao.
Last night, singers like Amit Trivedi as well as many popular singers, Badshah, Sunidhi Chauhan, Nucleya and Sukhbir Singh rocked the IIFA stage with their performances. The most awaited special edition this year at Sobha IIFA Rocks is the premiere of an exclusive showcase by leading celebrity designer Manish Malhotra, who is celebrating 25 years in the fashion industry.
The Grand Finale – NEXA IIFA Awards will take place today and will be hosted by Abhishek Bachchan and Vicky Kaushal.
