iCart and UBFC partner to unlock growth opportunities in India’s food and agriculture value chain – Food Marketing Technology

Aykart, India’s first integrated technology platform in the food and agriculture value chain and UBFC (Unnayan Bharat Finance Corporation) have announced their plans to join forces to empower the food and agriculture value chain with technology and finance. The respective managements of both the companies have approved the acquisition of majority stake in UBFC by Aaykart, subject to regulatory approvals.

Ayekart is known for offering market access, digitizing the agri-value chain and providing business credit. Meanwhile, UBFC operates in the dairy value chain and provides small loans to borrowers who have livestock. The combined strength of iCart and UBFC will help create a more equitable ecosystem for the food and agriculture value chain, providing better market access, advanced technology and simplified financing to communities involved in the food and agriculture sector.

Delighted to partner with UBFC and strengthen the overall food and supply ecosystem, Mr. Debarshi Dutta, Founder & CEO, Aaykart said, “At Aaykart, our vision is to integrate traditional businesses across the agri-value chain through finance, technology and supply chain. management. We are excited about this collaboration with UBFC, which will help us further our efforts in enabling MSMEs and FPOs, which are important pillars of India’s resilient story.

Together, the two companies will leverage their expertise with technology and finance to enable the food and agriculture value chain, allowing businesses to access markets, scale their operations, increase income and create more jobs It will be easy to do.

Ahead of the iCart collaboration, Avneesh Trivedi, Co-Founder, UBFC said, “UBFC has always wanted to adopt a more dynamic approach through phygital models to solve problems faced by micro and nano businesses in small towns and cities. We have found synergy with Incomekart operating in similar geographies to cater to the needs of small businesses across the country. This partnership will help us achieve our mutual objectives.”

This strategic acquisition between both the companies will help them scale up their growth ladder and support each other in growing their food and agriculture value chain business with their expertise and services.