HubSpot vs Salesforce: CRM Comparison 2023

A powerful customer relationship management tool can go a long way in generating leads, managing customer data, and empowering your marketing and sales efforts. HubSpot is ideal for generating and nurturing leads, while Salesforce is great for tracking customer interactions. Compare the key features, pricing, and pros and cons of HubSpot and Salesforce to see which CRM tool will be best for your business.

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What is HubSpot?

HubSpot is a cloud-based CRM platform that empowers both marketing and sales efforts for businesses of all sizes. With HubSpot, your teams can optimize inbound marketing strategies and generate more reliable and effective leads to help your business market and sell more easily.

Look: Integrate Jira with HubSpot to help you capture new leads and keep your teams in sync.

HubSpot centralizes all of your digital marketing efforts into a single, cloud-hosted platform, making it possible to manage website hosting, blogging, social media, email marketing, and more. HubSpot also includes tools for operations and provides HubSpot CMS, a complete content management system, so your sales, marketing, and operations teams can work together.

What is salesforce?

Salesforce is one of the most widely used CRM tools out there, dominating the CRM software market by a wide margin. Salesforce aims to improve business relationships to help grow your business.

Look: Discover how Salesforce is using Generative AI to power its CRM capabilities.

Salesforce allows companies to develop relationships with buyers, suppliers, service providers, users, and anyone else who does business with your company. Your sales and marketing teams can keep track of all interactions between the company and its customers, including phone calls, emails, SMS, chats and tickets. With Salesforce, your teams are better empowered to standardize the sales process so they can close deals more quickly.

HubSpot vs Salesforce: Comparison Table

HubSpot and Salesforce Pricing

hubspot crm pricing

• Free Tools: No cost for various marketing, sales, service, content management systems and operations tools.
• Starter: Starts at $30 per month, billed annually, or $50 per month, billed monthly.
• professional: Starts at $1,600 per month, paid annually to $19,201 or $1,781 per month paid monthly.
• Enterprise: Starts at $5,000 per month, billed annually up to $60,000.

For more information on HubSpot pricing, see its pricing calculator.

salesforce crm pricing

• Mandatory: $25 per user per month, billed annually.
• professional: $75 per user per month, billed annually.
• Enterprise: $150 per user per month, billed annually.
• Unlimited: $300 per user per month, billed annually.

HubSpot vs Salesforce: Feature Comparison

Key Features of HubSpot

• Automated CRM database for more collaborative efforts between sales and marketing.
• List partitioning, active lists and static lists.
• Landing pages, web pages and blogs.
• Automated workflows.
• Powerful email analytics.
• A/B testing (available for Professional and Enterprise plans only) to measure the engagement performance of email marketing content.
• Social media integration and management.
• Paid Ad Tracking.

Key Features of Salesforce

• Lightning App Builder for creating Salesforce Lightning Pages.
• Out-of-the-box analytics for quick reporting.
• Collaborative forecasting.
• field management.
• Marketing automation system.
• Chat for team communication.
• mobile apps.
• To manage Steelbrick Configure-Price-Quote apps for high-end customers.

HubSpot Pros and Cons

pros

• User friendly platform.
• Seven day free trial.
• Extensive blog to help educate clients.
• All-in-One CRM Tool.
• Core software is free.
• Real-time notification of lead transactions.
• Personalized email sequence for both leads and existing customers.
• Highly Customizable.
• Huge library of templates.

Shortcoming

• 12 month contract required.
• Can be expensive at the level.
• Limited to one email per contact.
• Charges a graded premium for leads over a certain number of leads.
• Customer support is an add-on.

Salesforce Pros and Cons

pros

• Add and remove features as needed.
• Almost all sales reps understand the platform.
• Highly customizable dashboard.
• Built-in social media functionality.
• Easy to navigate UI.
• Lots of integrations.
• Salesforce database helps to organize and digitize the company’s sales records.
• Allows integration with any data source.
• Supports security standards and controls.
• highly scalable.

Shortcoming

• expensive.
• Add-ons are not free.
• The configuration is complex.
• Full learning curve.
• Creating reports can be difficult.
• Expensive data storage.

Choosing Between HubSpot and Salesforce

Both options can be expensive, especially at large scales and when additional features are required. However, the deciding factor is size. If you are a large enterprise company, Salesforce is the best option. Not only is the feature set massive, but you’ll be hard-pressed to find a sales or marketing employee who doesn’t know the platform.

On the other hand, HubSpot is a great option for small and medium-sized businesses and startups that need the power of CRM software but aren’t quite ready to shell out the cash for the costlier and more complex Salesforce. While HubSpot can’t stand up to the features found in Salesforce, it’s certainly a worthy solution to help your sales and marketing departments take your business to the next level.

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salesforce crm

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Connect your entire company – every team, app, workflow and data source – with a unified CRM platform. Salesforce brings companies and customers together. The near-endless customization, extensibility, and scalability of the Salesforce platform make it a great tool for businesses of all sizes. More than 150,000 companies, both large and small, are growing their businesses with Salesforce.

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zoho crm

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Fully customizable Zoho CRM provides integrated solutions for businesses of all types and sizes. Conduct your sales and marketing analytics using dashboard views to gain insights and automate your daily routines. Customize your CRM theme based on your industry needs using Canvas, omnichannel communication for streamlined communication between teams and customers, handle customer support from within the platform to improve customer relationships. Get started with Zoho CRM now!

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hubspot crm

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HubSpot is an intuitive CRM that simplifies your sales pipeline. Everything you need to track important metrics, set up time-saving flows and automations, seamlessly manage customers, and grow your business is all in one clean dashboard. Plans are available for businesses at every stage of growth, starting at 100% free. Start taking the guesswork out of business management today with HubSpot CRM.

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