Dev shares how ENS plays a role in decentralized social media

As decentralized social media becomes one of the central topics at the Boodle Asia event held in South Korea, Cointelegraph spoke with Ethereum Name Service (ENS) developer Makoto Inoue Online to learn more about Web3 social media. Its potential to replace and the roles of the ENS and the Metaverse in this new social media paradigm.

According to Inoue, Web3 is “social and distributed by nature.” The developer highlights that since it is built on top of a blockchain, everything is transparent. This makes the blockchain a “social graph”, a graph commonly used to represent the interconnectedness of relationships in an online social network.

“It’s already inherently permissionless and social. That’s where ENS fits in. It’s transparent but the addresses are human-readable. And with the ENS name attached, it suddenly becomes a social graph,” he said.

The developer said that ENS comes in when things need to be made “easier to understand”. This results in what the developer describes as an “identification mark”. he explained:

“Wherever people start using blockchain and if you have to use your little wallet address, especially in signing, that’s kind of your identity. It’s your identity mark. And we’re like making the history of identity more visible.

In addition to these, the developer told Cointelegraph that within the paradigm of decentralized social media, there are no entities that can stand in the way of its users. Compared to traditional social media, there is no entity that has the right to block anyone within its platform. He explained that:

“When Twitter first came out, there was a vibrant ecosystem of developers doing what they wanted. But once they find out that’s actually taking Twitter’s revenue, they have the right to stop it.

Social media giant Twitter on February 2 announced That they will start charging developers who use the Twitter API and integrate it into their projects. Social Forum Reddit June 1st started For following Twitter’s lead in demanding payment for what was once free. According to Inoue, this will not happen in Web3 because it is inherently permissionless.

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Cointelegraph also asked Inoue about the potential for Web3-based social media to replace the older Web2 social platforms. However, rather than completely replace older systems, the developer shares his belief that Web3 instead provides a way to enhance and improve them. “I would say that Web3 technology can enhance what’s already on Web1 and Web2 rather than Web3 kind of needs to replace it completely,” he explained.

When asked about the role of Metaverse in decentralized social media, the developer shared that the artificial intelligence hype is already over. he explained:

“Before the metaverse went mainstream, AI took over. I don’t know if we’re ever going to have the same narratives as we did a few years ago when Facebook rebranded to meta.

In 2021, Facebook re-branded to Meta, taking a major step to focus on integrating Metaverse-based technologies into the world of social media. However, Meta recently reported that its Metaverse unit lost $4 billion, but was able to recoup the losses through its Artificial Intelligence unit.

While a lot of the conversation in Web3Social revolves around online platforms. Inoue argued that the Web3 is not limited to the social metaverse and online platforms. The developer shared his identity card which can be used to link with others with the same card. According to the developer, it could be widely used in events where you can tap each other’s cards to have a record of the meeting saved in the blockchain.

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