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Rani Mukerji has been in the film industry for over 25 years. His movies are as anticipated as they were decades ago. His last film Mrs. Chatterjee vs Norway, despite the dramatic change in audience tastes and preferences, did respectable numbers theatrically and is now getting a lot of love digitally as well. It is difficult to stay relevant in an industry with so many new faces gracing the showbiz. What makes Rani Mukerji who she is? What makes it a timeless classic that never fails to enthrall audiences even after being with it for 25 years?
In an interview after the success of Mrs Chatterjee Vs Norway in theatres, Rani Mukerji, in a candid chat with Pinkvilla, shares her process as a filmmaker that has resulted in the force she is today.
Due to the theater exclusiveness of Rani Mukerji, there is no confusion as to where her film is releasing
Rani Mukerji first selects the films she works on and on top of that, she has a clause that all her films must have a theatrical premiere before a satellite and a digital premiere. His exclusivity for theaters has been very important in his long-term success as his films are generally associated with theatrical viewing, even if they are relatively niche or attract a small segment of the audience. In other words, there is absolutely no confusion whether his film is releasing directly on OTT or in theaters as he has associated himself with the big screen.
Rani Mukerji consumes a lot of content from around the world and sees what the audience wants to see
Rani picks up on subjects that resonate with her and films that affect her on a personal level. She puts herself in the audience’s place to understand what people want to see. Before focusing on her next film, she consumes a lot of content from around the world to understand what the audience likes to watch nowadays and then tailors her film choices to match with the audience’s preferences. molds the The film industry is mainly dependent on the audience as they drive the numbers so it is essential to keep them in the picture while making decisions.
Rani Mukerji makes sure her films have a good breathing space between releases
The actress is a keen observer. He is well aware of the business and audience response of his films. She gives enough breathing space between her films and this helps the audience to fully enjoy one of her films before its release. This is the liberty that actresses like Rani Mukerji can take because they don’t have much to prove and don’t crave attention like the new generation of stars who have to constantly strive to stay in the public glare. Does matter.
Rani Mukerji doesn’t over-expose herself and stays low-key for most of the year
Rani Mukerji doesn’t overexpose herself. She keeps her profile low and is mostly seen when her film is about to release. When an actress of her stature is not seen much, her visibility is a sign that her film is about to release. Whatever steps actresses like Rani Mukerji take, it pays off when the content of the film matches with the audience for which it is made.
Mrs. Chatterjee did reasonably well dramatically
The release of Mrs Chatterjee vs Norway was very controlled. It collected a little over Rs 1 crore on its first day but Lifetime total crosses Rs 20 crore All round. The film also performed strongly internationally, resulting in the Lifetime Worldwide Collection ends at around Rs 35 cr, This number is quite significant for a kind of film which is generally preferred to watch on OTT.
Rani Mukerji’s next film is still a mystery
Rani Mukerji’s next film is still a mystery. Even when he was asked about his next film, he kept mum. That is the beauty of a sensation like him, who is still at the top of his game after more than 25 years.
You can watch Rani Mukerji’s latest release, Mrs Chatterjee Vs Norway now on its official digital platform.
Read also: EXCLUSIVE: How Rani Mukerji chooses films, ‘I read scripts only when I am interested in the main plot or story’
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Rani Mukerji has been in the film industry for over 25 years. His movies are as anticipated as they were decades ago. His last film Mrs. Chatterjee vs Norway, despite the dramatic change in audience tastes and preferences, did respectable numbers theatrically and is now getting a lot of love digitally as well. It is difficult to stay relevant in an industry with so many new faces gracing the showbiz. What makes Rani Mukerji who she is? What makes it a timeless classic that never fails to enthrall audiences even after being with it for 25 years?
In an interview after the success of Mrs Chatterjee Vs Norway in theatres, Rani Mukerji, in a candid chat with Pinkvilla, shares her process as a filmmaker that has resulted in the force she is today.
Due to the theater exclusiveness of Rani Mukerji, there is no confusion as to where her film is releasing
Rani Mukerji first selects the films she works on and on top of that, she has a clause that all her films must have a theatrical premiere before a satellite and a digital premiere. His exclusivity for theaters has been very important in his long-term success as his films are generally associated with theatrical viewing, even if they are relatively niche or attract a small segment of the audience. In other words, there is absolutely no confusion whether his film is releasing directly on OTT or in theaters as he has associated himself with the big screen.
Rani Mukerji consumes a lot of content from around the world and sees what the audience wants to see
Rani picks up on subjects that resonate with her and films that affect her on a personal level. She puts herself in the audience’s place to understand what people want to see. Before focusing on her next film, she consumes a lot of content from around the world to understand what the audience likes to watch nowadays and then tailors her film choices to match with the audience’s preferences. molds the The film industry is mainly dependent on the audience as they drive the numbers so it is essential to keep them in the picture while making decisions.
Rani Mukerji makes sure her films have a good breathing space between releases
The actress is a keen observer. He is well aware of the business and audience response of his films. She gives enough breathing space between her films and this helps the audience to fully enjoy one of her films before its release. This is the liberty that actresses like Rani Mukerji can take because they don’t have much to prove and don’t crave attention like the new generation of stars who have to constantly strive to stay in the public glare. Does matter.
Rani Mukerji doesn’t over-expose herself and stays low-key for most of the year
Rani Mukerji doesn’t overexpose herself. She keeps her profile low and is mostly seen when her film is about to release. When an actress of her stature is not seen much, her visibility is a sign that her film is about to release. Whatever steps actresses like Rani Mukerji take, it pays off when the content of the film matches with the audience for which it is made.
Mrs. Chatterjee did reasonably well dramatically
The release of Mrs Chatterjee vs Norway was very controlled. It collected a little over Rs 1 crore on its first day but Lifetime total crosses Rs 20 crore All round. The film also performed strongly internationally, resulting in the Lifetime Worldwide Collection ends at around Rs 35 cr, This number is quite significant for a kind of film which is generally preferred to watch on OTT.
Rani Mukerji’s next film is still a mystery
Rani Mukerji’s next film is still a mystery. Even when he was asked about his next film, he kept mum. That is the beauty of a sensation like him, who is still at the top of his game after more than 25 years.
You can watch Rani Mukerji’s latest release, Mrs Chatterjee Vs Norway now on its official digital platform.
Read also: EXCLUSIVE: How Rani Mukerji chooses films, ‘I read scripts only when I am interested in the main plot or story’
