Nike NFTs to make their way into EA Sports games and its millions of fans

In a major step towards mainstream gamer adoption for crypto, Nike’s non-fungible token (NFT) platform. The Swoosh will soon be integrated with EA Sports games, potentially allowing Nike’s virtual footwear and apparel to appear in games.

in june 1 statementNike said that its “virtual creations” — its way of saying NFTs — will begin to be included in EA Sports games in the coming months, though neither Nike nor Electronic Arts (EA) have disclosed which games. The title will include virtual goods from Nike.

And that does it for the launch of the OF1 collection.

Thank you to all 50K+ .SWOOSH members who participated.

We’ll be back tomorrow with a recap of all things OF1.

Oh, and we have a special announcement coming up at 8am PDT.

till tomorrow. swoosh fam

— Swoosh (@dotSWOOSH) June 1, 2023

EA Sports games include FIFA — which was named the “most popular sport” in 2022 — as well as the Madden NFL series and the NBA Live series, all of which attract millions of gamers. It is expected that the Nike NFTs will be customizable wearable add-ons that players can purchase and change their character avatars in the game.

“This partnership will allow us to unlock some incredible new experiences for our .SWOOSH community and the EA Sports fan base at large,” said Ron Faris, general manager of Nike Virtual Studios.

EA Sports @dotSWOOSH pic.twitter.com/NH8vp0fWoQ

— EA Sports (@EASPORTS) June 1, 2023

Nike first unveiled its .swoosh NFT platform in November 2022, but won’t release the NFT collection until early 2023.

It was on May 15th when .Swoosh released its first NFT collection, a line of virtual shoes called Our Force 1, a not-so-subtle nod to the brand’s iconic Air Force One line of sneakers. At the time of publication, more than 97,000 sneaker NFTs have been sold to just under 53,000 addresses, according to the data. polygon,

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In December 2021, Nike entered the metaverse through the acquisition of RTFKT, a virtual sneakers and collectibles brand. It also launched the virtual world Nickland.

While .Swoosh uses the same tools and techniques as RTFKT and Nikeland, all three are separate projects for the company.

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