Nike’s NFTs are coming to future EA Sports games

EA and Nike just announced a partnership that will bring .Swoosh, select virtual assets created by Nike’s Web3 marketplace platform, to future EA Sports titles. No specific games have been mentioned, nor has the company provided much detail about what we can expect, though the creations will likely include virtual shoes and apparel.

But the partnership with EA appears to be fulfilling the promises Nike made in November when the shoe brand first launched. Suvosh. At the time, Nike suggested that its virtual apparel could eventually be equipped with video games and “other immersive experiences”.

Despite a series of technical issues and seemingly slow sales, the recent NFT drop by .Swoosh sold over $1 million of its virtual goods. reported by coindesk, The NFT market has otherwise been in steady decline for several months, and previous attempts to integrate blockchain collectibles into video games has not been done Well received by gamers. Notably, the word NFT is not mentioned in EA’s press release.

Nike says it will release additional details about how the .Swoosh NFTs will be integrated into future EA Sports titles “in the coming months.”

“All of us at EA Sports are focused on leading the next evolution in sports fandom, and this new collaboration with our longtime partners at Nike sits directly at the intersection of innovation, sports and culture,” said Andrea Hoplen, EA’s SVP of Brands EA Sports & Racing said in a press release. “Working with .Swoosh, we will bring creativity and self-expression to the forefront for fans as they connect, compete and share their love for sports.”

Nike has been strangely reluctant to refer to its own blockchain-based digital collection as NFTs, despite having acquired RTFKT — a popular NFT studio that specializes in virtual sneakers — back. December 2021, In fact, Official .Swoosh Account Twitter has never even said the word NFT, instead referring to product declines as “virtual creations”. But it should ultimately come as no surprise that EA is dipping its toe into the NFT realm: EA CEO Andrew Wilson have stated that they may be part of the future of the industry.