Bloody Daddy’s free OTT release on Jio Cinema is a brilliant marketing strategy, will you fall for it?

Shahid Kapoor recently released its trailer bloody daddy And the makers revealed that the film will be shown for free on the streaming platform of Jio Cinema. This is not the first time Jio Cinema has grabbed headlines in recent weeks. While Netflix, Disney Plus Hotstar and Prime Video have been dominating the streaming market, Jio Cinema is coming in guns blazing ready to give tough competition.

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The streaming platform was sleeping in the market for a long time without any promotion or publicly securing the title. However, not too long ago, the parent company DisneyPlus took over the streaming of live cricket matches from Hotstar and made it available for free in 2023. That alone has brought him not one million but a million without app downloads, users and customers. You have to create your own content. Although the company is also ready for the non-cricket season.

Now that the IPL season is coming to an end, people may start deleting the app or not using it at all as they are returning to their usual content-driven streaming platforms. But Jio Cinema currently has access to many titles like Vikram Vedha, And wolf as well as shows Inspector Avinash, Crackdown, and other shows that people across the country may find appealing. Rural and remote audiences make for prime users and there are plenty of shows and movies attracting audiences for free. However, India as a whole has become a major consumer of foreign content, be it American, British or East Asian releases. While Jio Cinema is yet to move towards an East Asian release, they have found their feet in the international market as well.

In 2023, not too long ago, HBO and Disney+ Hotstar created quite a stir when it was announced that HBO original shows would no longer be available on the latter’s streaming platform. Jio Cinema took the opportunity and went premium with that. Now all HBO and Warner Bros content is available on the Indian streaming platform in full, and not at a minimum price (for now). After multiple downloads and users are ready, it becomes easy to share premium content without investing in new titles. But it hasn’t been enough to stay afloat in the market with competitors like Netflix and Prime Video turning to in-house versions of their studios and production houses.

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Together bloody daddyJio Cinema is making a name for itself not only as a production house open to content, but also as a studio capable of delivering its content across its streaming platforms. Unlike other releases, except for HBO and WBD titles, the film will be streaming free on the platform GOT, House of Dragon and Succession Which are already driving in more users and customers. With the release of Shahid Kapoor, viewers who have given up on the platform will be pulled back for desi content until they finally start charging no ads streaming services or more premium services.

To no one’s surprise, Jio has used this strategy before with its offerings like phones, SIM cards and more. When their SIM cards were offered with free calls and internet services it turned the telecom industry upside down, forcing others to offer similar prices. But by that time half of the users had switched to Jio for their primary or secondary SIM. We might not see a massive take-off in the streaming industry, but Jio has a plan for itself, and is all set to take a bigger chunk of the market.

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