AI proposal sparks controversy in Hollywood as SAG-AFTRA goes on strike

Artificial intelligence (AI) has entered yet another branch of Hollywood, with the industry already mulling over its use, said Duncan Crabtree-Ireland, head of the Screen Actors Guild-American Federation of Television and Radio Artists (SAG-AFTRA). has returned to the established debate. The interlocutor reveals an offer from a Hollywood studio.

During a press conference on July 13 that was attended by Hollywood actors Confirmed In a statement by the Alliance of Motion Picture and Television Producers (AMPTP) that they were going on strike, Crabtree-Ireland revealed a proposal from a Hollywood studio that included an AI proposal after fruitless negotiation attempts.

The Alliance of Motion Picture and Television Producers (AMPTP) noted in their strike statement that they have put forward an “unprecedented AI proposal” aimed at protecting the digital equality of SAG-AFTRA members.

The SAG-AFTRA TV/Theatrical/Streaming Strike has been ordered beginning at 12:01 a.m. ET on July 14th, additional details forthcoming. The strike order can be found at: pic.twitter.com/SGjmR0BPeu

— SAG-AFTRA (@sagaftra) 13 July 2023

When questioned about the proposal at the press conference, Crabtree-Ireland responded by saying that a recently submitted AI proposal suggested background artists should undergo scanning, one day receiving payment should, and grant full ownership of the scan, image and likeness to their companies. ,

These companies would then have unrestricted rights to use it indefinitely for any project without seeking consent or providing compensation. Crabtree-Ireland expressed skepticism about calling the proposal unprecedented and advised reconsideration of such a perspective.

Connected: The exchange says, ‘AI helps traders use more intuitive strategies.’

The strike by the Hollywood labor union, SAG-AFTRA, a sequel to the pre-existing Writers Guild of America (WGA) strike, was officially ordered With effect from 12:01 AM on 14th July, unless appropriate agreement is reached with AMPTP. This strike is the first time in 63 years that actors and writers have gone on strike together.

The WGA previously issued a set of requests to Hollywood studios, including regulation of AI use within projects covered by the Minimum Basic Agreement (MBA). The demands clearly state that AI should not be employed to write or modify literary material, nor should it serve as source material.

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