A small cable company is turning to YouTube TV for video

Cable TV is coming to an end, and YouTube TV’s Wide Open West, or WOW! a small US broadband operator with more than half a million Internet customers and, as of March 31, 117,000 households paying for cable TV.

WOW! WOW! ceases marketing and selling its TV services, including Wow! tv+, and sells YouTube TV across its footprint. Very good! will maintain and support its current video services as its existing base of video customers WOW! may switch from its current video products to YouTube TV.

Very good! WOW! There has been a move away from traditional cable since its introduction. tv+ several years ago, which is its IPTV service that uses an Android-based streaming box for on-demand video, cloud DVR, and a Google Assistant voice remote. The company also offers bundle pricing for streaming TV options like FuboTV, DirecTV Streaming, and, yes, YouTube TV, but this new deal will distill its video options down to marketing a YouTube TV subscription without any included hardware.

Google said YouTube TV surpassed 5 million subscribers last year, and a Recent Analyst Reports The total is now estimated to be around 6.3 million, a few months before the Sunday Ticket deal begins. And there are about 75.5 million households, as MoffettNathanson reports.